For the 2017 Secretly Store Holiday Sale I wanted to create a single visual theme for use across social media, e-mail newsletters, and digital marketing. With exclusively digital usage, I was free to utilize subtle gradients and text effects and a wide color palette of reds, greens, and golds.
The crest shape of the Secretly Store logo works neatly as a bow analog, and that simple concept forms the basis of the entire campaign. Each unique visual includes a bespoke combination of bow, ribbon, background, and text colors to keep things fresh but uniform.
The sale was a huge success, and Secretly Store saw a 30% increase in revenue over the previous month.