Jeremy Jones writes intimate, yet ambitious pop music with a classic baritone voice and modern sound. He wanted to develop a new look and feel for his brand in early 2018 as he prepared to release several new singles.
Jeremy has a strong presence on camera, and it was immediately clear that any wordmark would need to feel weighty to compete for attention. We settled on a custom text treatment inspired by Bookman-styled fonts.
Like Jeremy's music, the wordmark is clean, sharp, and classic. The slight italic livens things up and keeps the mark from being too stately or staid.