With the "dad hat" firmly back in style, Secretly Store wanted to develop an exclusive cap for their webstore. The iconic artwork for Songs: Ohia's 7" vinyl collector's box seemed like a perfect fit.
I sourced production with a Midwest-based embroidery company The Graphic Edge, and we settled on a 6 panel baseball cap with front and back stitched design. I created a vector version of the text and symbol, then made minor adjustments to ensure clarity in the finished product.
The hat was an immediate success and we sold out within a month. We're currently on our third pressing.